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Partner Relationship Management (PRM) software has become essential for B2B SaaS companies looking for business strategies to make revenue, expand their reach to clients and increase sales.
These platforms allow businesses to generate qualified B2B leads and revenue through the process of sharing a referral or affiliate link, which can help you find new B2B customers and increase market penetration. As the popularity and success of PRMs grow, so do the technology back-end options in the market. Choosing the right one can be daunting, with so many PRM software options available with unique features, pricing, customization options, and user experience. The entire buying process for a B2B company looking to expand growth or start an affiliate program can be a difficult task.
To help you make an informed decision, I’ve compiled a list of my top three PRMs for 2023:
- First Promoter: Highly used in the B2B SaaS world, lightweight, and easy to use for beginners. A good option to generate qualified leads.
- PartnerStack: Focused on B2B Software + Marketplace.
- Impact.com: Started in B2C but did more B2B + Marketplace +.
In this blog post, we’ll delve into the key business features and positive sales benefits of each PRM platform with your success in mind. Whether you’re new to affiliate & partner programs and B2B sales or an expert in affiliate/partner sales. This guide will help you choose the right sales and platform that aligns with your goals and success.
First Promoter is a popular partner referral management software platform that is designed to help companies’ business sales success metrics by automating and streamlining the buyer’s investment into their affiliate marketing efforts. The platform offers a range of features that enable businesses to achieve sales success, track and move leads, manage their partner programs, as well as analyze the performance of their partners.
- Easy Integration: FirstPromoter offers easy integration with popular e-commerce platforms like Shopify, WooCommerce, and Magento, as well as custom integrations using its API to achieve success.
- Advanced Tracking: The platform uses advanced tracking technology to ensure accurate tracking of partner performance and conversion rates.
- Customizable Dashboard: The customizable dashboard provides real-time analytics and insights into partner performance, earnings, and payout information.
- Automatic Payouts: FirstPromoter offers automatic success payouts to partners based on their performance and earnings, making it easier for businesses to manage and incentivize their partners to achieve success.
- Easy to use: FirstPromoter’s user-friendly interface and easy integration with e-commerce platforms make it easy for companies to set up and manage their partner programs.
- Accurate tracking: FirstPromoter’s advanced tracking technology ensures accurate tracking of partner performance and conversion rates, providing companies with valuable insights into their partner programs.
- Customizable dashboard: The customizable dashboard provides real-time analytics and insights into partner performance, earnings, and payout data, making it easier for businesses to optimize their partner programs.
- Limited integrations: FirstPromoter only integrates with a limited number of e-commerce platforms, which may not be suitable for businesses using other platforms.
PartnerStack is a leading partner management software that offers companies an extensive range of features designed to help businesses maximize and keep revenue, and companies optimize the performance of their sales efforts and grow their revenue. The software platform is specifically designed for SaaS companies, making it an ideal choice for businesses in this industry.
- Customizable Workflows: PartnerStack allows businesses to create customizable workflows for their partners, enabling them to automate their partner program management processes.
- Automated Payouts: The platform offers automatic payouts to partners based on their performance and earnings, making it easier for businesses to manage and incentivize their partners.
- Advanced Reporting: PartnerStack offers advanced reporting and analytics tools that provide businesses with insights into their partner programs’ performance, conversion rates, and earnings.
- Easy Integration: PartnerStack offers easy integration with popular e-commerce platforms like Shopify, WooCommerce, and Magento, as well as custom integrations using its API.
- Customizable workflows: PartnerStack’s customizable workflows enable businesses to automate their partner program management processes, saving time and resources.
- Automated payouts: PartnerStack’s automatic payout system makes it easy for businesses to manage and incentivize their partners, ensuring that they are paid for their performance.
- Advanced reporting: PartnerStack’s advanced reporting and analytics tools provide businesses with valuable insights into their partner programs’ performance, conversion rates, and earnings.
- Expensive: PartnerStack’s pricing plans can be expensive, which may not be suitable for smaller businesses or those on a tight budget.
Impact is a top-notch partner and brand and partner relationship management platform that has been around since 2008. It is trusted by brands, publishers, sales teams, and agencies worldwide to help them establish and maintain genuine and long-lasting relationships with their partners and clients. With its decisive purpose-built lead, tool, and platform, Impact.com makes it easy for businesses to create, lead, promote, discover tips, and manage all sorts of partnerships with transparency and ease.
- Partner Discovery: Impact.com offers a partner discovery feature that allows businesses to find and recruit new partners based on their specific criteria.
- Customizable Campaigns: The platform offers customizable campaign options that allow businesses to build targeted campaigns for their partners.
- Real-Time Analytics: Impact.com provides real-time analytics and insights into partner performance, earnings, and payout data, enabling businesses to make data-driven decisions.
- Advanced Fraud Detection: The platform uses advanced fraud detection technology to ensure that partner performance and conversion rates are accurate.
- Comprehensive platform: Impact.com offers a comprehensive suite of tools and features that can help businesses manage and optimize their partner programs.
- Partner discovery: The partner discovery feature enables businesses to find and recruit new partners based on their specific criteria, expanding their reach and driving better results.
- Real-time analytics: Impact.com’s real-time analytics tools and insights provide businesses with valuable data to optimize their partner programs and drive better results.
Steep Learning Curve: Impact.com can be a complex tool to use. Customers and businesses may need to invest time in training to utilize its features and tools fully.
Partner program management platforms have become an essential tool for companies looking to enhance their partnership ecosystem efforts. Each of the three platforms we have reviewed – FirstPromoter, PartnerStack, and Impact.com – offers a range of features that can help businesses manage and optimize the success of their partner programs.
FirstPromoter is an easy-to-use platform that offers accurate tracking and real-time performance analytics, making it a good option for businesses with simpler partner programs. PartnerStack offers customizable workflows and advanced reporting tools,making it a good option for businesses with more complex partner programs. Impact.com is a comprehensive platform that offers a range of features, including partner discovery and real-time analytics, making it a good option for businesses looking for a unified view of their partner ecosystem.
When choosing a partner relationship management platform, businesses should consider their partners’ specific needs and budget, their experience, as well as the platform’s features and ease of use. With the right partner management platform in place, it is possible to optimize partner programs and drive better results for your business’s success.